About Us

We’re not here to sell you hugs and herbal tea.

We’re here for the men who still fix things with their hands, grill meat over open flame, and don’t flinch at a papercut. The ones who were born with a spine and never lost it.

No Soy, No Surrender isn’t just a brand — it’s a battle cry. For every dude sick of pastel man-purses, TikTok dances, and dudes who wear nail polish while asking for safe spaces.

We make gear for guys who never stopped being men. And we’re just getting started.